Heredis Auguri began
with an instinct.

For founder Rachel, clothing has always been about the details: the exact shade, the fall of a fabric, the precision of a silhouette, the quiet balance that makes a piece feel complete. Her eye for these details began long before the idea of creating a fashion house.

With a father involved in design, an appreciation for fashion was woven into her upbringing. Over time, that inherited sensibility became distinctly her own, shaped by a love of classic dressing, refined femininity, and the effortless elegance of Italian style.

Yet the pieces Rachel imagined were often the ones she could not find. Heredis Auguri grew from the desire to create them.

The name itself speaks to that story: heritage and instinct, carried forward into something new.

Heredis Auguri is the realization of a long held dream and the beginning of a house designed to last.